Social Media has changed how brands
communicate with their audiences forever. Whether
your business is a B2B or B2C brand, social media is
a powerful way to build brand awareness, build a
positive image, and drive lead generation.
We specialise in strategic social media
campaigns that focus on building and protecting a
positive brand image, creating loyalty among fans,
and driving new leads for your business. Our full suite
of social media services includes:
- Social Strategy Development.
- Social Media Consulting.
- Social Media Advertising.
- Community Engagement
Facebook is much more than a social media
platform. In fact, it can be a huge resource for Your
Company if used properly. Let us show how we can
do that
IDENTIFY AUDIENCE
First and foremost, we needs to know everything we
can about your existing customer base. This includes
what kind of habits they have in social media and
elsewhere online. This information will also inform our
approach to attracting new customers.
FIGURE OUT THE RIGHT APPROACH
After identifying your audience, we will figure out how
to most effectively communicate with them. What do
they respond to and why? This will also inform future
marketing ideas.
SCALING YOUR CAMPAIGN
There are many ways we will approach your
Facebook Marketing campaign, but unless we are
targeting the right audience then it will be a disaster.
Here is a rundown of how we can scale your
marketing on Facebook to optimise results:
Custom
Using your customer database, we will
upload phone numbers, email addresses. That
information will then be matched to as many user
profiles as possible.
Lookalike
Now that we have a picture of your
customer database, Facebook and Instagram can find
similar users to open up a whole new set of potential
customers.
Location
This is important, especially for a local
business. Ads will specifically target a region, city,
state, or country that can purchase your products.
Age, Gender, Language
Unless you’re targeting kids
from 1 to 92, honing in on the right age, gender, and native
language of users is important to effective marketing. Luckily,
this is easy to do on Facebook.
Detailed Targeting
This approach is used to
target new customers or people who’ve never heard
of your business before. It involves demographics,
interests, behaviours, and other categories.
TWICE AS NICE
If we find that one advertisement did better than
others, we will take note. That ad can be repackaged
with a few modifications to look new again, and thus
attract just as much attention as the first time.
REPORTING AND MONITORIN
There is must to be gleaned from your Facebook
marketing campaign we will measure analytics data
such as advertising metrics, page-level metrics,
engagement rate, total page “likes”, and other metrics.
We will compile reports and present them to YOUR
COMPANY on a monthly basis.
Upon signing this agreement, Your Company must
pay in advance of current working month to begin
work immediately. And monthly costs will be invoiced
accordingly.